![]() The EMA should also be the basis of EVs for the Discovery and Defender brands. Given that prices for the current gasoline-powered Range Rover can top $200,000, the sky’s the limit on pricing. First out of the chute will presumably be a Range Rover high-luxury SUV dealers will start taking orders for it later this year. JLR’s new Electrified Modular Architecture will underpin several midsize electric SUVs, with production beginning in 2025. Morphing into a boutique brand of ultraluxury electric cars may not be the answer, but I haven’t heard any better suggestions. Repeated attempts to expand Jaguar downward to compete with cars like the BMW 5-series and 3-series have failed. For Jag’s sake, I hope they cost more, not less, than the Grand Tourer. JLR says it will cover 430 miles on a charge, though that projection is likely based on a more generous test procedure than U.S. Deliveries of the Grand Tourer will begin in 2025. Called JEA - presumably Jaguar Electric Architecture - look for it as the basis of the two other electric Jaguars JLR promises. ![]() The Grand Tourer will be based on a new architecture that will underpin only Jaguars. The first electric Jag will be a four-door Grand Tourer, a European term open to wide interpretation: The only requirements are that it be fast and luxurious, a road-tripper for the 1%. Converting an English engine plant to produce EV drivetrains.Converting the Halewood, England, assembly plant to EVs.Two new all-electric vehicle architectures: one for Jag, one for several midsize Rover SUVs.Is JLR writing a new chapter in “How to Turn a Large Fortune into a Small One in the Auto Industry"? Tata plans to invest about $19 billion over the next five years to convert them to electric vehicles and create a new “House of Brands approach to accelerate delivery of modern luxury vision.” JLR’s been up and down since then, but Tata proved a good steward of the brands, expanding their model lines and improving quality, technology and design.
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